For those of you who think all a buyer's agent sets up a home search in the MLS, chases down lockbox codes, drives around town opening doors, writes a contract then sits back and collects a fat check at closing a few weeks later, I feel bad that's the impression you have based on a previous experience or what you've read online. As mentioned above, some agents are really terrible at their job (lazy) or the transaction went so smoothly, they made it seem effortless. Maybe it was a combination of both, but I hope you stick around to learn more. Knowledge is Power!
Contrary to what you're hearing in the news or on social media, there has never, ever been a "standard commission". Listing commissions remain negotiable today, just as they've for many decades. Any articles or click-bait links suggesting buyers and sellers are going to save thousands of dollars on the sale and purchase of a property are misleading and require additional context so you can educate yourself on what's actually happening in the Sitzer-Burnett lawsuit. In a nutshell, effective August 17, 2024, every MLS in the United States will be prohibited from advertising offers of buyer broker compensation. Also known as a Buyer Broker "co-op" or "co-broke", it represented the amount a buyer's agent would be paid (usually a % of the sales price) by the listing agent, seller or home builder if they successfully represented a buyer who closed on the property. Moving forward, any real estate agent working with a buyer will be required to enter into a written agreement with the buyer BEFORE showing them a property. In other words, before an agent can show a home, they MUST have a written contract with a buyer that clearly discloses to a buyer that they will be responsible for compensating their agent (*Colorado rules are different - see below). Buyers can continue to ask the listing agent, seller or home builder to compensate their agent (just as its been done for decades), the only difference now is the broker "co-op" must be negotiated directly into the purchase offer because there's no guarantee the seller will accept it. In other words, everything is negotiable. Link to a comprehensive NAR settlement FAQs - .
Now let's address the headlines and internet memes announcing "Death of 6% commissions in Real Estate". Many clients, friends and family members have reached out asking for opinions on how all of this negative media coverage will impact my business. In order to fully understand what all the headlines are about, let’s talk about "how the sausage is made". A lawsuit filed in 2019 in Missouri (aka the Sitzer-Burnett case with home sellers alleging they should not have to pay a buyer's agent commission and that the real estate industry was colluding to keep commissions high by transparently advertising in the MLS + every single real estate website in the world (zillow, redfin, realtor.com, remax, etc…) how much a buyer’s agent would be paid if they were to cooperate ("co-op") with the listing agent and seller by bringing a buyer to the closing table. This class-action lawsuit was immediately followed by copycat suits around the country with the same claim that the National Association of Realtors (NAR) and real estate brokerage firms were conspiring to set commissions at 6%, which violated the Sherman Antitrust Act of 1890. In October 2023, the case went to a jury and after only a few hours deliberating, the jury ruled in favor of the plaintiffs (home sellers). In early 2024, NAR along with several brokerage firms settled with the plaintiffs for hundred of millions of dollars and agreed to implement two new rules effective in August 2024:
Here is the Colorado Real Estate Commission's
Brokerage Disclosure to Buyer (effective August 14,
2024) your best interests.
Consumer Guide to Open Houses and Written Buyer Broker Agreements by National Association of Realtors
History and Background of
the Multiple Listing Service If Colorado already offered an Exclusive Right to Buy Listing Contract and/or Brokerage Disclosure to Buyer, why am I writing a long article about it? First and foremost, one of the biggest complaints from the lawsuit stemmed from the fact that Buyers never really knew how their real estate agents were being compensated for their time and expertise. Because even though the Contract/Disclosure existed, many agents never took time to explain what the documents said. So in the interest of transparency, the new rules require agents to have open, honest and direct conversations about how commissions are paid - specifically who's paying them and negotiating compensation based on their Agent’s value proposition. Those who can communicate effectively; demonstrate their expertise and proven negotiating skills will survive and the less experienced agents who squeaked by but were still guaranteed a specific percentage of the home price, will most likely leave the business. This is good for our industry and even better for consumers, so I welcome the change. Fast-forwarding to 2019, when the Sitzer-Burnett lawsuit was (as mentioned above). The United States Justice Department got involved to have real estate compensation (formerly known as commissions) “decoupled” between the listing broker and buyer broker - thereby ending broker-to-broker "co-op". The DOJ wanted Sellers to know that they could continue offering compensation to the Buyer’s Broker, but just not make it publicly known because they feared agents would somehow steer clients away from listings that offered less compensation. I personally don’t agree with this because in Colorado at least, our Buyer contracts specifically stated who paid the commission and buyers were allowed to determine if they wanted to see a property even if it didn’t pay what they had agreed to with their agent. On the flip side, I wholehearted like the idea that compensation is hidden from websites for the very fact that each Buyer Broker is now forced to demonstrate their professional value because they were no longer guaranteed a specific % of the sale. In other words, the most seasoned veteran in the market with decades of experience was previously being compensated the same % as an agent who literally just passed the state licensing exam a week ago! Nonetheless, I find it a bit hypocritical that almost every Seller in the United States seems to have forgotten that when they purchased a home, the Seller of the property they purchased, paid their Buyer’s agent a commission (not them). During the last few years (2019-2024), Buyers have been faced with a market that is heavily weighted against them with historically high home prices, high mortgage rates, low inventory and in order to compete, were asked to make regrettable decisions like waiving inspections and other contract contingencies (a very bad idea). That being said, real estate markets have always been cyclical and we will soon return to a Buyer’s market.What if I Don't Want to Pay a Real Estate Buyer Broker/Agent? There's absolutely no requirement to be represented in a real estate transaction. You have always been free to fly solo and hope for the best. There are those who believe "I'll just cut out the buyer agent and contact the listing agent directly to save a commission." As long as you understand that the listing agent represents the seller's best interests (NOT YOURS) and they can not help you negotiate against their seller. This won't save you any money and now you're navigating this deal on your own. So when things come up that require advise or counseling, you're on your own. The same is true when showing up to a new home community where the sales rep in the trailer or show home draws up the paperwork on a builder-written purchase contract that protects the builder. It's a legal binding contract and you cannot change anything. If you try to bring in a real estate agent after the fact, it will be too late because the builder will refuse to compensate them on your behalf once the contract is executed. Competent representation and advocacy is essential and like you, real estate agents don't work for FREE. Remember, while compensation is no longer displayed on the internet, you can still hire a Buyer Broker (just as you did before) and simply put their negotiation skills to the test so the seller will pay them on your behalf just like they previously did before all of the recent changes. In the case where the seller refuses, be prepared to find another property and seller who will. Otherwise, proceed with caution and have a great real estate attorney on speed dial.
If you’ve ever had a real estate transaction that seemed “easy” – thank your REALTOR! That means they did everything possible to ensure a smooth transaction and insulated you from 100 things that may have been going sideways behind the scenes. You see, we protect you from the drama and nonsense that sometimes takes place between parties (including agents) because let’s face it, buyers, sellers & agents can sometimes allow their egos and emotions to interfere with things. They dig their heels in on the dumbest things that would otherwise completely blow up a real estate transaction and it’s completely avoidable. That's why I often refer to myself as a firefighter because just like our local heroes, we’re busy using our respective expertise mitigating life-changing disasters and we don’t get caught up in the nonsensical things that would otherwise interfere with us doing our jobs. Surely everyone knows there’s A LOT more than just dousing a structure with water to extinguish the flames, but regardless of whether the buyer or homeowner understands “how the sausage is made” or not – we take pride knowing what it took to ensure the best possible outcome. In the age of Google and recent emergence of artificial
intelligence (AI), many would-be buyers and sellers question how
complicated real estate really is. Truth is, I can train any monkey
to set up client searches in the MLS or drive around town opening
doors (which is what many people thing that's all we do), but do you really know
"how the
sausage is made"? If you believe you can successfully navigate Title
companies, Home Inspection companies, Lenders, Appraisers, HOAs/CC&Rs,
Non-warrantable units, Metro Districts, Local municipality rules &
regulations, Solar Leases, Water & Mineral Rights, Insurance
companies, Structural Engineers plus dealing with inspection-related issues? Do you have
expertise in assessing property values and negotiating the right
price and terms? Do you have knowledge to effectively execute a
Listing Contract or Contract to Buy & Sell? By simply checking
the wrong box (or failing to) and/or using legal
clauses in the additional provisions section that can mitigate
any potential ambiguities which may otherwise cost you tens of
thousands of dollars (or more) in a future lawsuit? If the answer is
yes, then by all means you are probably skilled enough to pursue
this journey unrepresented. But if you're not 100% certain about what
it takes to avoid future litigation, then you might want to consider
hiring a trusted (full-time) real estate professional. If not me,
chose someone who comes highly recommended by family or friends
and/or has a stellar reputation on realtor.com. Having said all of that, you (as buyer or seller) are empowered to determine if the person you are considering hiring to represent your interests brings value to this massive financial and sometimes life-changing decision. I encourage you to talk about everything from your service expectations to compensation and remember, no question should be off-limits! If your agent cannot expertly and effectively communicate their value and they quickly pivot the conversation to discounting their commission, respectfully walk away. After all, if the agent doesn’t have confidence in their own expertise and the backbone to fight for their livelihood, why on earth would you trust them to fight for yours?
Homebuyers: Here's What the NAR Settlement Means for You If honesty, integrity and an agent's reputation are important factors to you when deciding to purchase a home - Anthony Rael is the real estate agent for you. As a professional buyer's agent, I am knowledgeable about local market conditions and will help you find the right house, negotiate sales terms and price and more importantly, look out for your best interests every step of the way. I have extensive knowledge of the purchase process and my responsiveness to your needs will be first-class. My real estate services are backed by a 100% satisfaction guarantee! My personal belief is that everyone deserves Nordstrom-level service...it's just the way I've always conducted my business. When your friends & relatives need honest, responsive and professional real estate advice - please have them call Anthony Rael at (303) 520-3179. Rest assured, I will do everything humanly possible to ensure a stress-free transaction. Your friends & family will appreciate the referral. Anthony Rael, RE/MAX Alliance offers professional & trustworthy real estate services to buyers & sellers throughout the Denver metro area including Arvada, Aurora, Brighton, Broomfield, Denver, Golden, Highlands Ranch, Lakewood, Littleton, Louisville, Longmont, Thornton, Westminster, Wheat Ridge, Adams County, Denver County & Jefferson County Colorado. Find out why Denver is rated one of the Best Places to Live! I offer homebuyers & sellers a 100% Performance Guarantee that will exceed your expectations and set a new standard of service excellence. Anthony is a Certified Negotiation Expert (CNE) so rest-assured, he will advocate aggressively and effectively to protect your best interests and ensure we negotiate the best price and terms as possible. Leverage my life-long knowledge of the Denver Metro area - from homes, condos, lofts or investment properties, new homes builders, schools & local amenities to reliable & trustworthy business partners like mortgage brokers & home contractors to maximize your investment, secure your future and realize the home of your dreams.
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